Thursday, 03 May 2007
Big radio shoots itself in the foot (again)
Broadcasters are already concerned about the slow uptake of HD radio. So why not increase customer confusion:
And wait until Congress notices this. Don't be surprised if they decide to re-open the questions of spectrum taxes or frequency auctions for commercial radio. Not very smart.
Hattip Mark Ramsey, who has been following this issue for a long time.
A new "conditional broadcasting" feature for HD Radio called RadioGuard, from NDS, will allow owners of compatible HD radios to pay for premium content via a subscription, a one-time charge, or as part of a sponsored deal. - WiredSo first they couldn't get the message out about what HD radio is. Then they started promoting "extra free channels," which it seems they've now decided to charge for. Which require a different special radio, which you can't even buy yet! Every day in every way, it's more and more like another "AM stereo" fiasco. (Remember AM stereo? My point exactly.)
And wait until Congress notices this. Don't be surprised if they decide to re-open the questions of spectrum taxes or frequency auctions for commercial radio. Not very smart.
Hattip Mark Ramsey, who has been following this issue for a long time.
Posted by: Old Grouch in
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