Thursday, 12 June 2008
Another business model goes plop
Link your radio to a retailer to create a “buy what you’re hearing now†button for music. Sound like a plan? Didn’t succeed in the U.K.
This is bad news for both the music business (which loses a much-needed sales channel) and the radio business (which loses a differentiating feature that might have encouraged more purchases of DAB receivers).
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Link your radio to a retailer to create a “buy what you’re hearing now†button for music. Sound like a plan? Didn’t succeed in the U.K.
Radio group Unique will close down its instant music purchasing initiative [“Cliqâ€], blaming the slow take up of DAB for the decision, the F[inancial] T[imes] reports today.It appears that Cliq was shuttered due to low levels of business; while the company reported an “operating profit†last year, those figures didn’t reflect debt expenses or recovery of startup costs.
...Cliq [...has] been touted as the showpiece for the commercial potential of interactive radio. Cliq allowed DAB listeners to acquire a song as they heard it. It was launched two years ago, with the service embedded in standalone DAB[1] radios... and also ran as a Java applet on mobile phones. - The Register
This is bad news for both the music business (which loses a much-needed sales channel) and the radio business (which loses a differentiating feature that might have encouraged more purchases of DAB receivers).
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[1] DAB is the European version of digital radio. It has experienced uptake problems similar to those of American-version HD (but less severe, with an estimated 6.5 million sets presently in use in the U.K. alone).
Posted by: Old Grouch in
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