Friday, 01 June 2007

Linkage

Mind-bogglingly tone-deaf

The London 2012 Olympic Committee tries some viral marketing of their announcement of the Offical London 2012 brand. Diamond Geezer provides coverage snarkage of the Official Four-Day Online Awareness Campaign:

Presumably this is the great and thrilling moment when someone fires up a Powerpoint presentation and reveals
  • the London 2012 brand all-inclusive slogan
  • the London 2012 brand swirly logo wotsit
  • the London 2012 brand mission statement thingy
I bet you can't wait.

The whole bluddy story is: here.

Guess it worked, though.  They got four links from me.  (Sigh!)

UPDATE 070604:  "Rebranding Madness Infects Star-Studded Launch"

Posted by: Old Grouch in Linkage at 01:29:21 GMT | No Comments | Add Comment
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