Friday, 01 June 2007
Mind-bogglingly tone-deaf
The London 2012 Olympic Committee tries some viral marketing of their announcement of the Offical London 2012 brand. Diamond Geezer provides coverage snarkage of the Official Four-Day Online Awareness Campaign:
The whole bluddy story is: here.
Guess it worked, though. They got four links from me. (Sigh!)
UPDATE 070604: "Rebranding Madness Infects Star-Studded Launch"
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Presumably this is the great and thrilling moment when someone fires up a Powerpoint presentation and revealsI bet you can't wait.
- the London 2012 brand all-inclusive slogan
- the London 2012 brand swirly logo wotsit
- the London 2012 brand mission statement thingy
The whole bluddy story is: here.
Guess it worked, though. They got four links from me. (Sigh!)
UPDATE 070604: "Rebranding Madness Infects Star-Studded Launch"
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