Ad revenue: Think it feels bad? It's actually worse.

Missed this week-ago post by Alan Mutter that inflation-adjusts newspaper advertising figures.

...1997 sales, stripped of inflation, would be worth $53.8 billion today in constant dollars.

If you subtract this year’s likely $42.7 billion in print-ad revenues from the constant-dollar value of the sales a decade ago, the difference of approximately $10 billion means that today’s revenues are nearly 20% lower than they were in 1997.

He has a scary chart which makes the decline easy to see. (Look at 2000's revenue peak, which would have been about $59 billion in 2007 dollars.)  Ouch!


Elsewhere:  On a trip to Detroit, Jeff Jarvis notices the changes.

Posted by: Old Grouch in The Press at 01:22:10 GMT | No Comments | Add Comment
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