Tuesday, 01 July 2008
Is “marketoid†taught, or does it come naturally?
And if it’s natural, can we quick find a genetic test for it? So we can strangle it in the cradle?
Naming names:
Via: Indignant, of Bow
-----
Comments are disabled.
Post is locked.
And if it’s natural, can we quick find a genetic test for it? So we can strangle it in the cradle?
“The launch of XTP[1] is about entertaining the three and half million passengers using the Tube each day.†- Tim Bleakly, Managing Director Sales & Marketing, CBS Outdoor.Londonist:
Um. No. It's about pushing advertising in the faces of a captive audience... one that would probably prefer to escape from flashing images on a digital screen for half an hour or so each day.And...
“We believe that this technology will enhance passengers' journeys... These hi-tech screens are a perfect complement to the major upgrade work carried out by London Underground in delivering a world-class Tube for a world-class city.â€[2] - Richard Parry, Strategy and Service Director for London Underground.[3]Diamond Geezer:
Like hell they are.
Naming names:
CBS Outdoor was kind enough to provide a list of “partners†here. Should that press release... umm.... disappear, the culprits are: Nestlé (Boosted Smoothies, Purina ONE, Perrier), Sky TV, Magners, Paramount Pictures, InBev (StellaArtois), and Dewynters (advertising agency, various London shows).
Via: Indignant, of Bow
-----
[1] “...giant cinema-style screens... installed opposite platforms at Piccadilly Circus, Euston, Bank, Liverpool Street and Bond Street [Underground] stations to bombard you with cutting-edge advertising intended to ‘enhance’ your journey.†- Londonist
[2] “A world-class Tube for a world-class city.†Yuk! Now I’ve got smarm all over me!
[3] The TFL release says, “[London Underground] Staff representatives were consulted about the introduction of XTP on the London Underground network.†Appears they neglected to consult the passengers.
[2] “A world-class Tube for a world-class city.†Yuk! Now I’ve got smarm all over me!
[3] The TFL release says, “[London Underground] Staff representatives were consulted about the introduction of XTP on the London Underground network.†Appears they neglected to consult the passengers.
Posted by: Old Grouch in
In Passing
at
23:20:26 GMT
| No Comments
| Add Comment
Post contains 257 words, total size 4 kb.
70kb generated in CPU 0.0119, elapsed 0.2837 seconds.
51 queries taking 0.2756 seconds, 200 records returned.
Powered by Minx 1.1.6c-pink.
51 queries taking 0.2756 seconds, 200 records returned.
Powered by Minx 1.1.6c-pink.
