Monday, 02 February 2015
‘‘Messaging the yokels’’
139 I hear some of the Super Bowl ads were pretty bad.... Since I didn’t watch, were they?Posted by: alexthechick - I’ll stop attention whoring when you start listening at February 02, 2015 11:02 AM (mf5HN)
Posted by: hello, it’s Me Donna ....again at February 02, 2015 11:00 AM (Bn6aD)
Well, Nationwide decided to set its current brand on fire which was a bold strategy, Cotton.
60Posted by: Nationwide is on your side at February 02, 2015 10:43 AM (wg9gY)
You are all going to drown in a bathtub.
Have a good day.
157 Well, Nationwide decided to set its current brand on fire which was a bold strategy, Cotton.Posted by: physics geek at February 02, 2015 11:05 AM (MT22W)
Posted by: alexthechick - I’ll stop attention whoring when you start listening at February 02, 2015 11:02 AM (mf5HN)
Because nothing sells like dead children! -Nationwide marketing department.
191Because nothing sells like dead children!
Posted by: Lizzy at February 02, 2015 11:12 AM (ABcz/)
Yeah, especially [to the] parents of dead children
who got an unexpected sucker-punch during the Super Bowl.
Thought you were going to kick back for a football game and party w/friends? Hah! We’re going to remind you you’ll never do that or anything else that’s fun w/your kid. You’re welcome for ‘‘raising your awareness’’ and ‘‘starting the conversation!!’’
225But just because you can recognize a trend doesn’t mean you need to base an ad campaign on it.
Posted by: Lizzy at February 02, 2015 11:19 AM (ABcz/)
Saw some Nationwide people interviewed on CNN. They were just like SJWs - they claim they didn’t want to sell insurance, the wanted to raise awareness and start a conversation on safety. Basically, they wanted to lecture to parents that they should take better care of their kids (so they don’t have to pay out the insurance?).
It was the exact same goal as the ‘‘Run like a girl’’ ad: let me interrupt your super bowl fun to lecture you on what I think you should be talking about.
237 Posted by: yip at February 02, 2015 11:26 AM (84SRe)
@191 Lizzy, I thought the same thing. I know 3 families that lost kids to accidental deaths or illness and they live day to freaking day missing them. I cannot imagine the pain parents who lose children go through. For some insipid marketing ‘‘social’’ messaging, Nationwide crossed a line. How come no social messaging about living off the dole your whole life and hating whitey, or blacks that try to lift themselves up? A social message maybe on paid trouble-makers inciting riots for their own cause at the expense of the fabric of community.
No social message about demonizing false rapey allegations and how it often ruins the life of the accused. Or the one about poor and downtrodden foreigners being enticed to break our immigration laws and get public assistance at the expense of everyone that plays by the rules.
Thanks Nationwide for showing us what happens when your marketing dept is full of social warriors and probably all under the age of 30. Plus it shows they secretly harbor disdain for Red-State football fans that want to enjoy a game and the fun of friends... no, no... we must message to the yokels... for their own good.
It’s all about scoring points with the politically correct.
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