Thursday, 24 July 2008

Another reason I’m glad my life is *outside* of “corporateâ€
Jeff Jarvis has an ad running on his site.

(That’s it, the one in the upper-right corner. Headed “Bottoms.â€)
The ad, featuring a “crotch in colored underwear†has met with negative reaction from some readers (who found it distracting, irrelevant, or “sending the wrong messageâ€). Marketeer Michael Madej thinks otherwise, but wonders
(Jeff has a post here.)
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Jeff Jarvis has an ad running on his site.

(That’s it, the one in the upper-right corner. Headed “Bottoms.â€)
The ad, featuring a “crotch in colored underwear†has met with negative reaction from some readers (who found it distracting, irrelevant, or “sending the wrong messageâ€). Marketeer Michael Madej thinks otherwise, but wonders
The only question mark in my mind about this ad is its appropriateness in the workplace. I noticed the ad yesterday on Jeff’s blog. I remember seeing it, being surprised that it was appearing on a business blog, and intentionally scrolling farther down the page so nobody saw it on my screen. So in that sense, it might be a little too edgy.I guess it’s good that things change: Just imagine if we had yesterday’s newspapers in today’s hyper-sensitive workplace. Why, you couldn’t allow a newspaper on the premises unless someone carefully obliterated all those double-truck lingerie ads the department stores used to run. (And no Sears catalog, either!)
(Jeff has a post here.)
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