A little heads-up, via That Other McCain:

This summer, the government agency is expected to issue new advertising guidelines that will require bloggers to disclose when they’re writing about a sponsor’s product and voicing opinions that aren’t their own.  The new FTC guidelines say that blog authors should disclose when they're being compensated by an advertiser to discuss a product.
...
Like other FTC guidelines, the new policies won’t be binding.  But they may influence which cases the agency decides to bring to court, says FTC attorney [Rich] Cleland. - Business Week

So, in all the time I’ve been blogging, I’ve yet to get any of these fabulous wheelbarrows of cash that I’m supposed to get for being a part of the Triangle of Death.

Now I discover that, in addition to cash, I should be getting free stuff in exchange for saying nice things about it...

Obviously I’m in the wrong sector of the blogging world, because the free stuff pipeline is pretty sluggish here.

Posted by: Old Grouch in Linkage at 23:04:23 GMT | Comments (2) | Add Comment
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