Thursday, 21 May 2009

Linkage

The Federal Trade Commission wants to regulate your blog


A little heads-up, via That Other McCain:

This summer, the government agency is expected to issue new advertising guidelines that will require bloggers to disclose when they’re writing about a sponsor’s product and voicing opinions that aren’t their own.  The new FTC guidelines say that blog authors should disclose when they're being compensated by an advertiser to discuss a product.
...
Like other FTC guidelines, the new policies won’t be bindingBut they may influence which cases the agency decides to bring to court, says FTC attorney [Rich] Cleland. - Business Week
(Slight disconnect in those last two sentences, isn’t there?)

And remember, covert sponsorships remain available for a limited time only!

UPDATE 090522 15:40:  Tam notes:
So, in all the time I’ve been blogging, I’ve yet to get any of these fabulous wheelbarrows of cash that I’m supposed to get for being a part of the Triangle of Death.

Now I discover that, in addition to cash, I should be getting free stuff in exchange for saying nice things about it...

Obviously I’m in the wrong sector of the blogging world, because the free stuff pipeline is pretty sluggish here.
Yep, here too.

And remember, covert sponsorships remain available for a limited time only!

Posted by: Old Grouch in Linkage at 23:04:23 GMT | Comments (2) | Add Comment
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1 And those of us who don't have advertisers?  I wonder if the NRA, ARRL and EAA links on my page are advertisements? If so, I'll take a life ARRL membership and cash from the others---small, used, non-sequential bills, please.

Posted by: Crucis at 05/22/09 17:02:35 (rt5ZX)

2 PS:
Or gold and silver in lieu of bills. ;-)

Posted by: Crucis at 05/22/09 17:03:36 (rt5ZX)

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